THE CORPORATION 12 23 Perception Managment xvid

                                       

PERCEPTION MANAGEMENT The Initiative Corporation spends $22 billion worldwide placing its clients’ advertising in every imaginable – and some unimaginable – media. One new medium: very young children. Their “Nag Factor” study dropped jaws in the world of child psychiatry. It was designed not to help parents cope with their children’s nagging, but to help corporations formulate their ads and promotions so that children would nag for their products more effectively. Initiative Vice President Lucy Hughes elaborates: “You can manipulate consumers into wanting, and therefore buying your products. It’s a game.” Today people can become brands (Martha Stewart). And brands can build cities (Celebration, Florida). And university students can pay for their educations by shilling on national television for a credit card company (Chris and Luke). And a corporation even owns the rights to the popular song “Happy Birthday” (a division of AOL-Time-Warner). Do you ever get the feeling it’s all a bit much? Corporations have invested billions to shape public and political opinion. When they own everything, who will stand for the public good?